Crowdfunding is a popular way to get involved and help raise money for projects and causes. SWLEN uses a charity donation-based crowdfunding model whereby people/groups apply to us to have a ‘project page’ for their local environmental project for a defined period of time. If the project meets our criteria we set up a ‘page’ on our website which anyone can view; it displays information about the project and allows people to donate. Our charity and the originator of the project promote the ‘project page’ to solicit donations.
Learn more about crowdfunding and donation crowdfunding through Wikipedia https://en.wikipedia.org/wiki/Crowdfunding