2 Minute Litter Pick – Be Richmond. Press Release

Press Release: New litter-pick scheme to help stem the tide of plastic entering the Thames

Be Richmond and South West London Environment Network are making it easier for Richmond residents and visitors to keep the towpath tidy and reduce the amount of plastic entering the Thames. People can now quickly and easily get hold of the equipment they need to run a litter-pick. Colin Cooper from SWLEN explains

“While many people, worry about the amount of plastic entering the oceans, and want to help, it’s often difficult to know where to begin. Now it will be easier as, with the support of The White Cross and The Bingham, we are launching the #2minutelitterpick. To take part just look out for an A-board, outside either business and attached to it will be litter pickers and bags. It’s then as simple as taking the pickers, filling the bags, emptying the contents in a bin and then returning the pickers and bag. Be Richmond, the business improvement district for Richmond have kindly paid for the 2minute litter pick boards. I’d also like to thank The Bingham and White Cross pub for helping our project and being the ‘guardians’ of the 2 Minute Litter Pick boards”

Erick Kervaon, Chairman of Be Richmond and General Manager of the Bingham said: “The 2 Minute Litter Pick boards are a natural progression from our hugely successful paddle board plastic clear up event in the summer. One of our key objectives at Be Richmond is to enhance the environment and make Richmond an even nicer place for residents, businesses and visitors to live in, work in and explore. We are delighted to be working with South West London Environment Network on this important project and look forward to seeing all the posts on social media.”

Sara Kerton, General Manager, White Cross Pub said “we are privileged to manage a business on Richmond Riverside, one of the most beautiful places in London. Growing up in New Zealand we had ‘Be a Tidy Kiwi’ campaign and I’m pleased to play our part in this project to help keep our pristine riverside free of litter.”

#2minutelitterpick, is the natural progression of #2minutebeachclean, which began in 2014 with a single beach cleaning station in Bude, Cornwall. SWLEN came across #2minutelitterpick after a local family bought their children litter pickers for Christmas and started picking up litter along the towpath. The family suggested #2minutelitterpick boards in Richmond and SWLEN took up the challenge and sought to work in partnership with Be Richmond. The Richmond scheme has been made possible by a generous donation from Be Richmond and creates a legacy from their Get On Board paddle board event. The 2 Minute Litter Pick boards will be put out and taken in each day by the White Cross pub and The Bingham.

ENDS

Notes to Editors

About Be Richmond

Be Richmond is the ‘brand persona’ of the Richmond Business Improvement District (BID) which launched in 2016. The purpose of Be Richmond is to represent Richmond BID stakeholders and promote Richmond upon Thames as a great place to live, work and explore. Richmond’s businesses were canvassed during the first half of 2016 and the postal ballot was held during September and October. The result was overwhelmingly in favour of the BID, with 59% of businesses voting ‘yes’ (60% by rateable value).

Richmond BID went live in April 2017 and immediately made an impact by rebranding as Be Richmond, launching a high-profile social media campaign and introducing a low-cost no-landfill-guaranteed recycling service for BID members.

Be Richmond works with the local business community and partners to highlight the town’s strengths and focuses on five priorities:

– Supporting Business Growth
– Enhancing the look and feel of the BID area
– Raising the profile of Richmond upon Thames to all relevant parties
– Implementing key corporate and social responsibility strategies
– Working to address parking and traffic congestion issues

About South West London Environment Network
Is South West London’s environmental charity – we use our skills, knowledge, relationships and crowdfunding to empower communities to protect and enhance the environment. Our vision is that South West London’s residents and communities work together to protect and enhance the environment.

Our work
SWLEN’s work spans three distinct areas:
• Parks and open spaces – supporting local communities to protect and enhance local green spaces.
• Species and habitat protection – facilitating the preservation of local biodiversity, and promoting the conservation and improvement of the natural environment.
• Sustainability and community development projects – encouraging and educating local people and organisations to think and act sustainability, including saving energy, raising awareness of the benefits of recycling and waste reduction, composting, food growing, water conservation, and air quality.

https://swlen.org.uk/
https://www.facebook.com/SWLEN @swlen
https://twitter.com/richenvironment @richenvironment
https://www.instagram.com/swlen.org.uk/

Social messaging
To go out across SWLEN Social Media 5th Dec
Twitter
Help stem the tide of plastic entering the Thames. Today we are launching #2minutelitterpick with the support of @BeRichmond. Come and take part. Litter picking stations are @WhiteCrossPub and @Bingham. #InternationalVolunteerDay

Instagram
#2minutelitterpick launching in #Richmond today. Litter picking stations are @WhiteCrossPub and @theBingham.  #InternationalVolunteerDay

Facebook
Can you spare 2 minutes? Then you can help stem the tide of plastic entering the Thames. Today we are launching #2minutelitterpick with the support of @BeRichmond. It’s #InternationalVolunteerDay come and take part. Litter picking stations are @WhiteCrossPub and @Binghamrichmond

 

#2minuteliterpick idea was generated from The Beach Clean Network Limited initiative #2minutebeachclean. They are a not for profit organisation set up in 2009 by Martin Dorey and Tab Parry to encourage beach cleaning.